You’d like to donate to charities just by clicking around the Internet as you always do. GoodSearch is a search engine that splits its advertising revenues 50-50 with charities and schools.
The desire to lend a hand is increasingly becoming an aspect of corporate citizenship. GoodSearch.com is a Yahoo!-powered search engine which donates 50 percent of its revenue to the charities and schools designated by its users; its spin-off, GoodShop.com, is an online shopping mall that donates a percentage of each sale to user-selected charities.
Imagine if every time you logged on and looked up the caloric content of the snack you just ate, you earned money for charity. With each search you launch on goodsearch.com, about 1 cent goes to the charity or school of your choice. You simply select an organization from a database of thousands or add your own, then tell all your friends, tell your friends to tell their friends and so on. If 1,000 people with the same charity search twice a day for a year, the charity earns $7,300. Wanting to harness for mankind some of the cash advertisers throw at search engines ($6 billion last year), founders Ken and JJ Ramberg partnered with Yahoo!
Tags: advertisers, advertising revenues, caloric content, charities, charity search, corporate citizenship, desire, founders, GoodSearch.com, jj, mankind, money, online shopping mall, search engine, search engines, snack, yahoo